My Rant to Inside Columbia Magazine

This is in response to an email I got this morning from Inside Columbia Magazine:

I simply cannot believe you guys are obfuscating the unsubscribe options from your emails. This is a violation of MailChimp‘s terms of service, which I am sure you already know.

White text on a white background is a deceptive way of hiding the unsubscribe option as well as your physical address. This is a violation of the CAN-SPAM Act. I recommend whoever is running your email marketing read up on the FTC‘s rules. I’ll be as kind as to provide a quick link.

Here also is an excerpt:

Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future.

I’ll even provide a screenshot of what I was sent so you can see the issue at hand.

I would not have unsubscribed, or blogged this situation, had you guys followed the rules. I’ve also informed MailChimp following instructions on their abuse page.

-justin
http://itsjustjustin.com

14 thoughts on “My Rant to Inside Columbia Magazine

  1. @justex07 great post,couldn’t agree more! In general I think they don’t have a clue what they are doing involving marketing & social media!

  2. @justex07 great post,couldn’t agree more! In general I think they don’t have a clue what they are doing involving marketing & social media!

  3. @iNorio it really ticked me off. I was surprised @MailChimp didn’t catch it first, they are very strict about following the law.

  4. @iNorio it really ticked me off. I was surprised @MailChimp didn’t catch it first, they are very strict about following the law.

  5. @justex07 Easy Way To Make $220+ Today, Using Twitter Free To Start! ==> http:/GetPaidWithTwitter.info

  6. @justex07 Easy Way To Make $220+ Today, Using Twitter Free To Start! ==> http:/GetPaidWithTwitter.info

  7. @willettjf thanks for sharing the link. Hopefully it will get someone there to change their flawed spam policies.

  8. @willettjf thanks for sharing the link. Hopefully it will get someone there to change their flawed spam policies.

  9. @justex07 @MailChimp Justin, what is your email address? We will unsubscribe you.

  10. @justex07 @MailChimp Justin, what is your email address? We will unsubscribe you.

  11. @Inside_Columbia @MailChimp I have already unsubscribed, as explained in my email to Haley and the blog post I linked to.

  12. @Inside_Columbia @MailChimp I have already unsubscribed, as explained in my email to Haley and the blog post I linked to.

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