Rethinking the Ike’s Place iPhone Application

If you were to ask ten San Franciscans for the best sandwich shop in town I wouldn’t be surprised if they all exclaimed Ike’s Place as the best sandwiches. Ike’s menu is absolutely astoundingly huge with eighty listed sandwiches and many more secret sandwiches that only the cool kids know about.

I’m a bit spoiled to be honest as I live just one block away from an Ike’s. I found myself tempted to eat one of their gargantuan sandwiches just about everyday back when I worked from home. Thankfully I had the willpower to know better. Their sandwiches range in price from $10 all the way up to $20 (though the average price is $10.60) and they’re famously large with The Kryptonite sandwich clocking in at 5,700 calories!

Those same San Franciscans that would have suggested Ike’s Place would also add the caveat “But be ready to wait in a long line or order ahead.” Ike’s Place is so popular that they’ve been kicked out of their shops at least twice (?) since I moved to San Francisco. Neighbors pushed them out due to the extremely high traffic. Ordering ahead of time is absolutely essential with some wait times exceeding an hour!

Thankfully Ike’s Place has an iPhone app for ordering ahead of time (no online ordering through their website which bewilders me). It’s made by mCommerce Innovations Group and it’s pretty horrible. Look Ike¬†Shehadeh, I LOVE your sandwiches. I just want the best for you guys which is why I wrote up this post. It’s full of criticisms, corrections and the like but it’s also full of solutions and love.

Disclaimer: I’m not a real designer, I’m not a UX/UI expert for some big dev company, I’m not a real programmer or a guru at any of this stuff. This just what a casual user, who has a touch of OCD, observed when trying to order a sandwich from his favorite sandwich shop.

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