The Veronica Mars Kickstarter is Awesome

Everyone loves Kristen Bell. Whether she’s the uncredited voice on Gossip Girl, being forgotten as Sarah Marshall, an electrified hero on NBC’s Heroes or the crime-solving sleuth known as Veronica Mars. Her ability to be absolutely adorable on screen is only matched by her ability to be the silver tongued protagonist everyone wants on their side.

Veronica MarsRob Thomas, the creator of Veronica Mars, has been pitching a movie version of the cult TV show for a while now. Sadly Warner Bros., who owns Veronica Mars, kept saying no due to the relatively low ratings the show got (ahem, Firefly). However, Warner Bros. said their mind could be changed if Rob Thomas could prove the fan interest was there.

Warner Bros. still owns Veronica Mars and we would need their blessing and cooperation to pull this off. Kristen and I met with the Warner Bros. brass, and they agreed to allow us to take this shot. They were extremely cool about it, as a matter of fact. Their reaction was, if you can show there’s enough fan interest to warrant a movie, we’re on board.

So with that, they launched the Kickstarter campaign. Within hours they’d pulled in all the money they’d need, and then some. As of this posting, they have raised $2,165,390 of their $2,000,000 goal. That’s an average donation of $62. Not bad!

As a huge fan of the show, that Kickstarter video is the best thing I’ve seen all day.

This is the first time I’ve seen something like this happen on Kickstarter; famous actors working with huge production companies to raise money via the masses. In a way it doesn’t make sense. A production house will throw hundreds of millions of dollars at a movie that ends up totally flopping but are weary to spend $2,000,000 on something like a Veronica Mars movie?

Maybe this is just the democratization of featured film making. Netflix recently picked up Arrested Development to bring back one more season plus a movie when the networks wouldn’t because they knew their subscribers would dig it. I guess this is the new world in which we live.

There are still 30 days left in the Kickstarter campaign and at this rate there is no telling how much money they will raise. I wonder what other cult shows will get similar treatment now that we’ve seen such incredible success.

The Veronica Mars Movie Project has proven to be the fastest Kickstarter campaign ever. That says a lot about how much people want this movie to happen as well as how crowdfunding has reached the masses. I worked on a Kickstarter campaign for the Keith and the Girl podcast. While we didn’t make $2,000,000 in eleven hours, we did raise over 200% of our goal. Not bad!

16 thoughts on “The Veronica Mars Kickstarter is Awesome

  1. teeco71 thanks for sharing! Did you donate? I can’t wait to see this happen. Super cool.

  2. teeco71 yeah me too. It’s awesome that we’re starting to get the power to influence Hollywood in this way. What other shows would you want?

  3. justex07 There are lots I’d want. & I agree that it is amazing to see that we have the power to make things happen like this!

  4. teeco71 Wonder how much they will end up raising, there are 30 days left and they are already over $2m It’s Incredible! #VeronicaMarsMovie

  5. dentalgaymer incredibly underrated. I only ever discovered it because iTunes had it on sale one day years ago. I fell in love instantly.

  6. justex07 I can’t even begin to imagine how much it could go to & they must feel so good about it!

  7. I hope this gets Fireflyed so hard. I want more Mars.Kristen Bell’s performance as the eponymous char. has Manson-style brainwashed me. I want her to be a bottle-washed brunette Lois Lane. She would be perfect.Veronica was modeled after Lois and Bell fits the bill so perfectly. *sigh* if wishes were horses…

  8. I agree, Bell didn’t act the part of Veronica Mars, I felt she became Veronica. I could not separate the character from the actor. This is what happens with great shows like Firefly, Doctor Who, Battlestar Galactica and the rest.
    Did you see Kristen Bell in Heroes? At that point of the show’s storyline, things had gotten a little messy but she still played her part with aplomb.

  9. yeah the show was a train wreck by the time she got introduced but she still killed it. she was so deliciously wicked. i love her.

  10. i still think how everyone’s expectations for that show died is a sadder story. i mean yesh they had so much to work with. They even had Sulu on that show and they still ruined it. Such a shame.

  11. It’s like they couldn’t decide where the show was going to go so they kept changing the story. The first two seasons felt air-tight.

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