One of our ventures, Globalpoint, was written up in the New York Times Technology section today. The freaking New York Times! Major hats off to Michael Urban, who is highlighted in the article, for working so hard to create such an awesome product/technology and matching that effort with getting the exposure that resulted in this article.
The article highlights the trend in measuring sentiment through the social web and how this information is being used in not just political campaigns, but really all sorts of campaigns. I know we use sentiment analysis for all sorts of projects and ad campaigns. The information you get from these sorts of tools can be light years more informative and real than what you may get from a focus group or cold call survey.
Of course, there are natural biases and difficulties in fully understanding the sentiment in a medium not known for its ability to evoke tone, but the technology is definitely promising! Companies like ViralHeat, ThinkUp, Radian6 and more have all put their hat in the ring in this burgeoning research sector.
“We’re not necessarily seeking to replace — immediately, in 2012 — the traditional mechanism. But it’s got to have a seat at the table,” said Michael Urban, who worked on several Republican campaigns and on polling for Mr. Hancock’s political consultancy, before starting Globalpoint, a start-up that develops sentiment analysis tools for use in politics.
I lucked out in that the New York Times needed someone to take the picture for the article and I was given the honor of taking on the task. I recruited the help of Amy and Krissy as my lighting grips and shot this photo.
For the shot I used my Nikon D700, Nikon F1.8 50mm, SB800 flash corded to my camera and fired through a 52″ pop-out diffuser. Really simple one light setup but it worked! I’m really pleased with the image and the quality of light.
What do you think?
One of the best parts for me is that I actually got a byline! It’s not an easy feat getting credit in any newspaper, much less one as venerable as the New York Times!
So totally check out the article online or in print. It’s on page B4, above the fold for today’s edition, November 1, 2010. And if you can spare a copy for me… I’d love to have a few for my portfolio and family. Thanks!
- Nation’s Political Pulse, Taken Using Net Chatter (nytimes.com)