This is in response to an email I got this morning from Inside Columbia Magazine:
I simply cannot believe you guys are obfuscating the unsubscribe options from your emails. This is a violation of MailChimp‘s terms of service, which I am sure you already know.
White text on a white background is a deceptive way of hiding the unsubscribe option as well as your physical address. This is a violation of the CAN-SPAM Act. I recommend whoever is running your email marketing read up on the FTC‘s rules. I’ll be as kind as to provide a quick link.
Here also is an excerpt:
Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future.
I’ll even provide a screenshot of what I was sent so you can see the issue at hand.
I would not have unsubscribed, or blogged this situation, had you guys followed the rules. I’ve also informed MailChimp following instructions on their abuse page.