After only a few weeks since their announcement of Netflix breaking off into two services (one for streaming and one for DVD/game rental), the company has decided to axe the new Qwickster service. I like to think Netflix read my blog post Netflix’s apology uncovers something much worse a few weeks ago.
I’m glad they are doing this. In my previous post, I highlighted why this would be a terrible idea based on a few factors, the most important being the ease of use. The breaking apart of Netflix into two services could double the number of steps it takes to rent a movie. For a company known for its simplicity, this didn’t make sense. Continue reading