Hasselblad acquired by Ventizz Capital Fund

Hasselblad, the venerable digital and film, medium format cameramaker has been acquired by Swiss/German capital fund.The press release states that this will allow them to explore more markets and expand the brand. Let’s hope this means I’ll be able to buy one of their amazing cameras for somewhere under $10,000. Not that I have that sort of money for a camera but dare to dream right? It’s a lot better than paying the $30,000-40,000 they currently cost.