Tag Archives: Mashable

Red Giant Software Goes Viral with Plot Device

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Ok so this is pretty awesome. The people at Red Giant Software created this video with the help of an indie film maker in an effort to push their sweet software package, Magic Bullet. A suite of software used to create and manage color styles in film/video.

I have wanted to own their software for a while now but it is a little out of my price range, even though, considering the competition, it isn’t so bad. Here’s the Mashable version of how this entire production went down.

With less than $10,000 in their pockets but armed with a great idea and serious filmmaking skills, the company enlisted the help of indie filmmaker Seth Worley to create “Plot Device,” a viral video that topped 540,000 views on Vimeo and YouTube in its first two weeks.

via Mashable

Part of the fun in this video can only be enjoyed by the serious film-goer. I love that sort of stuff. It’s what sets these sorts of videos apart from the crap that other agencies put out there claiming “this will go viral”. It has to be at least one of the following to go viral:

  • Hilarious, like lol, side splitting funny.
  • Disgusting, see Two Girls, one Cup, or don’t.
  • So amazingly produced that your mind is blown, you forget it’s an advert (check).
  • Smart. Not like Studio 60 smart (dare to dream) but at least Robert Reich smart.
  • So racist/homophobic/sexist/stupid/ignorant that we can all universally laugh at it.
  • Super emotional, think It Gets Better
  • Lowest common denominator, a kick in the balls, so to speak.

This video exhibited at least three of these traits.

This is pretty much the first time a YouTube video has me lusting over a piece of software. Lusting over it as if owning it would give me the incredible mad skills required to make a video like this.

Though the color effects wouldn’t be so bad would they? Now if they could make a version for Final Cut Pro X, and that doesn’t cost $799 to own the entire suite. Yikes. A steal to the serious video professional but a barrier to entry for video guys like me.

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Kanye West’s Runaway Art Direction

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Is it silly that I sat for thirty-five minutes glued to YouTube and my computer watching the latest, if not greatest, showcase of Kanye West‘s pleionosis? No.

Kanye’s new music video film shows off a handful of songs from his album My Beautiful Dark Twisted Fantasy including the namesake Runaway and borrows heavily from the film styles of some of my all time favorite films. Continue reading →

Feast of Fools

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Feast of Fools logoImage via Wikipedia

So, my friend Nick Starr had the chance to be the guest of honor on the Feast of Fools Podcast last week.

In the episode, they took a question from me which was, “Hey Nick, what would we be doing had I been able to go with you?”

Well they quoted me differently making it sound like I was going to sleep with Nick, maybe they read it wrong.  They also took out words that made me sound like I couldn’t write proper English.  Hmmm.  It’s ok, I figure they just got it wrong since it was live.

But what actually bothers me is the part where Nick says I’m hot.  Well that didn’t bother me haha, it was when they went to my site and right off the bat said I didn’t have any pictures.  (The second post is a picture of me…)

When they found the picture Fausto or Marc stated that yes, I was hot but also that my picture was heavily airbrushed.

Listen to it here
[audio:http://itsjustjustin.com/wp-content/wordpress/podcast/Feast%20of%20Fools.mp3]

And now, here’s the picture. Click it to go to the larger sized version at PiczarPhoto.com

Not Airbrushed

Argh!  Why does that bother me so much?  I didn’t airbrush myself.  Oh well. Mostly it was all compliments and I absolutely adore Marc and Fausto’s show, it’s been on my podcast playlist since Day 1.

Still, I wouldn’t argue with some of you guys letting ’em know that the reason I don’t have lines and wrinkles in that picture is because I don’t have lines and wrinkles!  I’m barely 24 years old! You can find the post specific to this episode here.

In the end though, it’s great to be heard on a podcast you love so much. I’m not on Dawn and Drew at all anymore, need to catch up with them… And anything with Keith and the Girl has been on the forms or email but never on the actual cast.

It’s a great feeling to have people talk about you, even with some of the bad parts (misquote/airbrush). But to be called sexy and hot for the whole world to hear, that’s empowering haha.

I want to thank Nick for being so nice and saying such wonderful things about me on the show, and for keeping it down to about two minutes, any more and who knows what might have been said tee hee.

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