Tag Archives: Television advertisement

These Are Not the Droid (effects) You’re Looking For

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Over the last few weeks, Verizon has subjected anyone in front of a television with some pretty interesting commercials.  Kind of… Clovererfield/Transformers-esque.

I’ll go ahead and post one here for your enjoyment.

And then of course, the original advertisement.  Anti-Apple much?  I’m definitely an Apple Fanboy at this point and you might expect that I would be pissed that Verizon would put out such a commercial.  Not really though because it seems to me that it’s about time Apple’s iPhone got some real competition and if that’s the Droid, then bring on the ads.

So there you go, Verizon + Motorola + Google Android = DROID = iPhone Killer.  Fantastic. Competition is good! Apple will again begin pushing the limits on what a phone can do.  Maybe go after those attacks about no flash, only 2mp camera, etc etc.  Meanwhile, since the DROID phone is so closely tied to  Verizon and the iPhone to AT&T, maybe we’ll see some benefits there too right?

AT&T has horrendous 3G coverage around the nation, especially when compared to Verizon.  That’s an obvious first step on AT&T’s part.  How about cost?  I pay my iPhone bill every month and every month I think… wow that’s a lot of money.  I bet with the DROID phone, Verizon will go after AT&T’s bottom line.  Make their DROID plans significantly cheaper than the iPhone.  Any amount over $10 is a dramatic difference, if they were $30 a month cheaper I might even be tempted to switch!  Better 3G coverage and cheaper monthly plans?!

Well, unfortunately, Ronald Reagan was wrong.  Competition doesn’t fuel the benefits he and other “Reaganomics” economists promised.  For the most part, the DROID cost of ownership is exactly the same as the iPhone with only one plan cheaper.  By how much? By a massive $0.01!

Chart created by Nicole Lee from CNet.com

Wow that’s disappointing.  When you break down the differences in price which is only in the text message options, it becomes a total wash.  The DROID is cheaper for the small text message plan (250 vs 200 messages) but for the high end the iPhone is better (5000 vs unlimited).  Guess I’ll stick to my iPhone.

UPDATE: Turns out Verizon plans to charge $15/month for access to Exchange on the DROID, something A&T doesn’t charge for on the iPhone. So if you, like me, use Exchange on your phone, turns out the iPhone is $180 a year cheaper, $360 for the length of the contract which is around or more than than the price of getting out of your contract with either carrier!

Let’s get a bit political.  The Republicans are saying that natural competition between insurance companies will decrease the price of premiums and increase the availability of coverage.  Well, not so true as seen here.  When companies are in collusion with each other to keep prices at a certain point, they have no real reason to undercut the competition.  Ugh.

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I Want to Work for Pure

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Ryan showed me a Vimeo video this morning from a company called Pure Marketing & Media. I’ll embed it below this so you can get idea of why I want to work for them.

Pure/Arable Demo Reel Fall 2009 from Pure Marketing & Media on Vimeo.

This is coming out of Columbia Missouri.  Seriously.  It looks like something from an agency out of LA or New York. The HD video is delicious.  I just cannot get over the cinematography and how it fused with the music.

This agency managed to make Shakespeare’s Pizza and Les Bourgeois Vineyards look better than anything I’d imagine coming out of Columbia, or really anywhere else.

What’s kinda crazy is I just came across them, accidentally, in the Columbia Business Times and didn’t even make the connection until just now.

My rambling here is largely due to the awe with which I am currently struck.  This is what I have wanted to do all my life.  Beautiful, creative marketing.  What refreshing marketing and from a city overflowing with horrendous television advertisements, cheesy print ads and simple-minded outreach.

Pure Marketing & Media… If you’re reading this and say need a social marketing guy, an art photographer (food, architecture, portrait, landscape, event…) perhaps a future videographer… hell, I’ll settle as the guy who gets to take out the trash…  Call me.

I have worked in marketing since I was in junior high, no joke.  I currently work for a firm based out of Texas specializing in food, wine and hospitality.  I specialize in converging and streamlining new-media with traditional marketing campaigns.

If I got to work for a company putting out the type of product Pure Marketing & Media is putting out… Maybe I wouldn’t feel the need to get the hell out of Columbia to move back to San Francisco.

Did I mention I’m a college student who is graduating in May? Fresh meat! 😛

Oh and the music and beautiful music video? I presume it was a local Columbia band, I am sure @clettenberg or @coreyschmidt could enlighten me.  I’d buy their album based on this demo reel.

Ok, enough gushing.  Catch you guys later.  Pure… your work is amazing.  Hope you have a Google Alert setup :-O

UPDATE: Days after writing this blog post, I was given a job at Pure which I maintained until November 2010 when I moved back to San Francisco. Social media and Google Alerts really do work. As it is right now, June 2011, this is the number 2 ranked post on Google regarding Pure.