All this talk today about Instagram adding video and how that is going to ruin it reminded me of all the talk about Facebook acquiring Instagram and how that was going to ruin it. It didn’t just in case you were wondering. Also it reminds me of that Instagram added Android devices and how that was going to ruin it. Hell, remember when people remarked that Instagram changed some filters and how it was going to ruin it?

Let’s go over that again.

• Did filter changes ruined Instagram? — No
• Did adding Android ruin Instagram? — No
• Did Facebook’s acquisition ruin Instagram? — No
• Will the addition of video ruin Instagram? — No

Instagram adding video is not an Instagram decision. It isn’t about expanding features within the app answering a feature request from its 100 million users. It’s simply about Facebook’s continued battle with Twitter as the dominant social network.

They battled over acquiring Instagram, Twitter lost. Twitter births Vine as a response (6 seconds long video service, no filters) so Facebook’s natural response is to add video to Instagram (3 to 15 seconds long video with filters). This just a week after Facebook added hashtags, a Twitter staple, to their network. Don’t even get me started on URL shorteners, Google+ and “firehoses.” Continue reading →