UPDATE: The Bookstore read my blog post, kinda incredible, and is editing the banner. That’s pretty sweet. Incredible customer service is more valuable to me than a few bucks. Especially when they incorporate social media into the mix…
Now back to the original post:
University bookstores are famous for ripping off students with their prices for required texts. For instance. To buy all my books, this semester, new, from the University of Missouri Bookstore, it would cost me $266.85, $287 with tax. So how does that play out against Amazon.com?
|MU Book Store||$287.00||$226.55|
|Savings using Amazon||$111.86||$82.87|
I normally wouldn’t have felt the need to post this, but today I saw an ad on the MU Bookstore website that got me going.
First off, it does its due diligence and shows Amazon.com’s cheaper price. That was a good move. However. While the Bookstore felt the need to add shipping to the Amazon.com price, they sure didn’t feel the need to add sales tax to the Bookstore price.
Do the math and you find that Amazon.com is still cheaper.
|+ Sales Tax||$1.50|
|Savings using Amazon||$1.30|
Now, what if you already bought something from Amazon like, your textbooks, a CD or nearly anything else that costs $3.83 or more? Or if you are like me and have Amazon.com Prime… What the cost of the book?
|+ Sales Tax||$1.50|
|Savings using Amazon||$5.29|
So, there you go. The Bookstore can charge all they want for books as long as Half.com, Amazon.com and the rest are still around. And I’ll probably still buy my book from the Bookstore because I know at least SOME of the money goes to help my academic experience be the best it can be, like the new amazing new Bookstore facilities we just got.
Just please, don’t advertise something that’s so misleading like this. Ok, time to get off this rant and… go to the Bookstore to buy my text books 😛
I’ve often thought that I should get into the college textbook racket. There’s some good money to be had there!
Or better yet, have a friend like @Chadd65203 who can get you books direct from the warehouse. We’ll see how much cheaper that’ll be very soon!
Good catch! I love that they responded, too. A perfect example of how consumers can have so much more control of companies/policies/ad habits if they just voice their opinion online.
I think “Beat the Bookstore,” the people that give you free soda and buy your books outside Domino’s (not in the trailer… that’s someone else) started up with a couple of dudes keeping their books in a basement.
.-= mo´s last blog ..turn back? you wish. =-.